Advertising is a form of communication intended to persuade its audience to take some action. Adverts usually include the name of the product or service concerned and explains in what way it can benefit the customer.
There are many different types of advertising, almost any medium can be used. The mediums include; television, radio, print, cinemas and online advertising. Adverts can be seen anywhere, printed adverts alone can be seen on the side of buildings, bus shelters, on buses themselves and many other vehicles, in phone-boxes, and many more.
Media Methods of Advertising
Television adverts are the most popular form of media advertising as people of any age can sit down and watch a television. The television advertisements' conventions differ dependent on product, for example adverts aimed at children, i.e toys and sweets, use an abundance of colour and special effects and music to create an excitement around their product which should transfer onto the child. All adverts must be eye catching one way or another, and be memorable by sound as well. A lot of television adverts come with a jingle that is designed to stay with the target audience and remind them of the product in a bid to get them to buy the product or service.
Radio adverts are restricted to advertising purely by sound alone so they have to be catchy and entertaining to listen to even more so than a television Ad. Therefore, radio adverts will almost certainly contain music and usually a jingle that will stay with the audience long after the advert has ended. Sound effects can be used to emphasise sounds creating a setting that would otherwise be made obvious through the image if it were a TV Ad.
Print adverts are shown through the visual medium of newspapers, magazines or trade journals. Print advertisements can be shown in a small local scale to a national scale depending on the desired range the product that is being advertised.
Online advertising uses the Internet to accomplish the desired effect of delivering advertising messages to it's target audience. Online adverts can be seen as banner ads, search engine results, interactive content, spam emails and more. Software programs such as Spotify rely on the success of adverts to fund them, allowing you to stream a huge catalogue of music for free and create your own playlists, so long as you listen to an advert in between every 4 or 5 songs.
Products
Toys provide a wide range of marketing items but due to the dismal economic climate at the moment it wouldn't be the best product to advertise as most working class and some middle class families may be unable to afford the product so the advertising campaign would be less successful.
Cars and Electrical items would not be easy to advertise as we have to create the actual product that we are going to show. We would be unable to build a prototype car or electrical item within the allotted time.
As we would have to create our own product to advertise it would be difficult create a new item of clothing and successfully advertise it as most clothes lines advertise more than one item of clothing in one advert. In order to create a successful advertising campaign we would have to create more than one piece of clothing and it would take too long.
With travel we would have to actually show the destination that we are advertising in order to be convincing. We don't have a large enough budget to allow us to find an original destination and successfully advertise it.
Confectionery would most likely be the best product to advertise as there is a wide range of products in that area with new products emerging all the time. We would be able to create a product easily and successfully create an advertising campaign. Sweets also appeal to most people so creating a successful advert would be the easiest to do for a confectionery product.
There are many different types of advertising, almost any medium can be used. The mediums include; television, radio, print, cinemas and online advertising. Adverts can be seen anywhere, printed adverts alone can be seen on the side of buildings, bus shelters, on buses themselves and many other vehicles, in phone-boxes, and many more.
Media Methods of Advertising
Television adverts are the most popular form of media advertising as people of any age can sit down and watch a television. The television advertisements' conventions differ dependent on product, for example adverts aimed at children, i.e toys and sweets, use an abundance of colour and special effects and music to create an excitement around their product which should transfer onto the child. All adverts must be eye catching one way or another, and be memorable by sound as well. A lot of television adverts come with a jingle that is designed to stay with the target audience and remind them of the product in a bid to get them to buy the product or service.
Radio adverts are restricted to advertising purely by sound alone so they have to be catchy and entertaining to listen to even more so than a television Ad. Therefore, radio adverts will almost certainly contain music and usually a jingle that will stay with the audience long after the advert has ended. Sound effects can be used to emphasise sounds creating a setting that would otherwise be made obvious through the image if it were a TV Ad.
Print adverts are shown through the visual medium of newspapers, magazines or trade journals. Print advertisements can be shown in a small local scale to a national scale depending on the desired range the product that is being advertised.
Online advertising uses the Internet to accomplish the desired effect of delivering advertising messages to it's target audience. Online adverts can be seen as banner ads, search engine results, interactive content, spam emails and more. Software programs such as Spotify rely on the success of adverts to fund them, allowing you to stream a huge catalogue of music for free and create your own playlists, so long as you listen to an advert in between every 4 or 5 songs.
Products
Toys provide a wide range of marketing items but due to the dismal economic climate at the moment it wouldn't be the best product to advertise as most working class and some middle class families may be unable to afford the product so the advertising campaign would be less successful.
Cars and Electrical items would not be easy to advertise as we have to create the actual product that we are going to show. We would be unable to build a prototype car or electrical item within the allotted time.
As we would have to create our own product to advertise it would be difficult create a new item of clothing and successfully advertise it as most clothes lines advertise more than one item of clothing in one advert. In order to create a successful advertising campaign we would have to create more than one piece of clothing and it would take too long.
With travel we would have to actually show the destination that we are advertising in order to be convincing. We don't have a large enough budget to allow us to find an original destination and successfully advertise it.
Confectionery would most likely be the best product to advertise as there is a wide range of products in that area with new products emerging all the time. We would be able to create a product easily and successfully create an advertising campaign. Sweets also appeal to most people so creating a successful advert would be the easiest to do for a confectionery product.
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