Group Production Schedule

22nd January – Continue with individual and group research.

29th January – Finish individual and group research.

5th February – Begin writing treatment and outline initial ideas.

12th February – Begin writing all scripts storyboards and shot lists.

19th February – Finished first drafts of scripts storyboards, shot lists and started location recce and costume planning.

26nd February – Finalise all planning work.

5th March – Begin filming main task.

12th March – Continue filming main task.

19th March – Finalise main task.

26th March – Begin recording and filming Ancillary texts.

2nd April – Continue recording and filming Ancillary texts.

9th April – Finalise Ancillary texts and begin evaluation.

16th April – Continue evaluation.

23rd April – Continue evaluation.

30th April – Finish evaluation and hand in complete project.

Research and Planning Checklist

 Primary and secondary research into similar products
 Research into target audiences for existing texts and for your own product
 Research into new media being used
 Research into cross-media advertising

Design Brief - Advertising

Having established our own independant production company, we were given the choice of five different briefs.

The Brief i have chosen is 'Brief Five', an advertising package for a new product or service which should include two television adverts (as the main text), and TV programme sponsorship sequence and a radio advert (as ancillary texts).